Author Archives: mousemin

Ffern’s Winter ’26 Campaign

Beneath the Surface: Shooting Ffern’s Winter Campaign Underwater For Ffern’s Winter ’26 campaign, we brought a cinematic dreamscape to life by submerging a fully realised bedroom scene beneath the surface. Featuring the face of Ffern Carmen de pons, the shoot centered on the ‘big opening’ of their newest fragrance and the launch of their winter […]

Suitcase Magazine: The Silfra Fissure

There are few places on Earth where you can physically witness the planet expanding. Commissioned by Suitcase Magazine, I traveled to the heart of Iceland’s dramatic landscape to document the threshold between worlds. This series captures the ethereal clarity of the Silfra Fissure, where the North American and Eurasian tectonic plates drift apart. Immersed in […]

Album Artwork

Album Artwork, Underwater Photography, and the Art of Visual Storytelling For me, album commissions have always held a special kind of creative energy. They sit at the intersection of music, emotion, and visual storytelling — an opportunity to translate sound into imagery and create something that becomes inseparable from an artist’s identity. As an underwater […]

The Body Shop

Underwater Photography for The Body Shop To highlight the intense moisture of their Vitamin E range, The Body Shop commissioned me to capture the essence of hydration beneath the surface. Using an XGV swimmer as my subject, I shot the campaign underwater to create a fluid, ethereal visual narrative that bridges the gap between skin […]